- Isabella Morales
VIRTUAL TOUR THROUGH MIAMI DESIGN DISTRICT
Let’s take a trip down memory lane…
During my free time the other day I came across some archives in my phone. Found some pictures I took a while ago in Miami. These transported me to one of my favorite places; Miami Design District. I think of it as a place to gaze, stare, analyze, walk, breath. The creativity, the marketing and the strategies behind, all combined, build a whole story and customer experience that just traps you in this artistic field.
One of the things I enjoy the most there is watching the window displays. Lucky me I took maaany photos to be able to share and get inspired. Brands go all out with the exhibits, each one communicates a story that compels walkers from the district and at the same time sell their product. This art is called visual merchandising. It’s the store’s “first impression” to the clients, therefore making a dashing display should be their goal.
Merchandisers must deliver a cohesive shopping experience, since the omnichannel strategy is rising fast. Interconnection is crucial. These visuals need to attract and fuel up your store traffic; wether it’s physical or online. Data goes hand by hand with this department, human’s attention span (being 8%) should be taken into consideration in order to create something that will really impact their mind and stay in there for a while so when they could go back to their memories, think about you. If they didn’t went in, they’ll google you.
Some basics to keep in mind at the moment of making the displays are: Story & concept, light, white space, architecture, items displayed, balance and the mix of all of this with some visual presentation principles.
Let’s walk through the district and look over some impressive windows that caught my attention with their impecable work.
MIAMI IT IS? MIAMI IT GOES, MAKE IT FEEL LIKE HOME; Art Deco & Precision reflects the city.
LIVING HISTORY- DECONSTRUCTED “D” STILL INDEFINITE
BALENCIAGA; LOGO PRINT AT IT’S BEST.
And an extra; a three dimensional art by
VIRGIL ABLOH, “Dollar a Gallon III” a gasoline sign with different prices, yet pretty close. It reflects the commodity the advertised sponsorships have taken now a days. It was inaugurated
during the Miami Art Basel… Let’s take a moment to think it’s relevancy with the time and location. Genius…
As I stopped in every corner all I thought was “Please be never ending”. However, the real thing is you can go around 10 times and you’ll always spot something different, and even interpret something different, the creativity and art is endless.
Can’t wait to go back, take a loooong walk and get inspired by the new stuff!